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Hyster is an international business that builds more than three hundred different types of forklifts. However, it began as a producer of lifting machinery as well as winches. Most of its production was concentrated in the Pacific Northwest and dealt mostly with the lumber and logging industry. A couple years after the first forklift trucks were invented Hyster became synonymous with quality production. Over the last 80 years Hyster has continued to expand and increase its product line. The expansion of its products coupled with its wish to stay service oriented has allowed Hyster to develop into the intercontinental participant it is now.
Through the three decades between the 1940's and 1960's, Hyster made significant strides on its way to becoming the worldwide leader in the forklift industry it is at the moment. In 1946, Hyster opened a plant in Illinois that was completely committed to bulk producing trucks. This allowed Hyster to drive its costs down and, at the same time, offer a better quality product at industry competitive rates. In 1952, Hyster began its first foray in to the international production market through opening its first plant in the Netherlands. The Netherlands plant was originally designed to produce two products: Hyster 40" and the Karry Kranes.
Hyster continued to aggressively expand its manufacturing operations all the way through the 50's and 60's. They started constructing container handlers in the US in 1959 to satisfy the ever growing demand for transportation goods. In 1966, Hyster developed a means for enabling a lift truck to go both ahead and backwards using the same pedal. This pedal was termed the Monotrol pedal, which revolutionized the industry. Later in the decade Hyster opened a R&D centre in Oregon that was concentrated on enhancing the design and performance of forklifts. The centre is still one of the world's top testing facilities in the materials handling industry.
The 60's was characterized by rapid growth right through the entire materials handling industry. Due to this, Hyster considered it necessary to refocus its approach towards these growing mass markets. Consequently, in 1970, the XL design philosophy was born. The XL design philosophy allowed Hyster to offer greater quality at a more inexpensive price. A further expansion in manufacturing capabilities was necessitated by the demand in Europe for Internal Combustion Engine Vehicles. To plug this gap, a plant in Craigavon, Ireland was opened in 1980. Through the 1980's Hyster continued to concentrate on developing industry leading forklifts. The Hyster company name was recognized throughout the world for its dedication towards quality. This attention to quality produced a lot of suitors for the business. In 1989, a large multinational corporation based in Ohio called NACCO Industries bought Hyster and started an aggressive growth strategy. NACCO swiftly changed the XL philosophy with a more driver oriented forklift that focused on operator comfort, which is known as the XM generation of forklifts.
The changing needs of Hyster's clients, led by improvements in supply chain management, required Hyster to continuously innovate and invest in modern production technologies throughout the next few decades. Acquisitions and investments were made in the US, Italy, Netherlands, and countless other places all over the world. All of these investments have made Hyster a world leader in the forklift market. Recently, Hyster celebrated its 80th anniversary as an industry leader of materials handling equipment, which includes more than 300 various versions of forklift trucks.
